Pay Per Click? (PPC)
PPC is simply the abbreviation of Pay Per Click and Google Ads (perviously known as AdWords) is the platform that Google owns that advertisers utilise to build their PPC Campaigns.
A marketing system that charge to advertiser when users clicks on their advertisement and goes through to their websites. PPC is more interactive, results-oriented method compared to paying for just the placement of a banner ad on a website. Commonly Google Ads and Facebook Adverts is currently most popular PPC in Malaysia market.
Per Ads click can be ary from as little as RM0.20 up to RM20.00 in general. The only real way to find out is to carry out some initial keyword and competitor analysis to target traffics.
There is no direct link between these two listings and one will not affect the other and vice versa. However there are ways that SEO and PPC can work together to make your overall marketing plans better.
A landing page is the page that visitors arrive on when they click on your ads. The landing page of any Google Ads ad is the destination URL specified in the ad or keyword. Usually landing page was purposely design with content to target audience with the purpose convert the target visitor into a customer or lead.
A monthly retainer or yearly is the most common way to charge for SEO services. The cost of monthly retainers is affected by a lot of variables. For a basic SEO, which would take an estimated 2-3 days, a range from RM2,000 to RM3,500 is recommended depending on the volume of work. For a more detailed SEO audit and continuous optimisation works, RM8,000 to RM15,000 as a better range for 1 year contract.
SEO is great money for a long time, while other forms of advertisements like Google Ads or Facebook ADs are short term. The only way to make long term, cost effective, energy efficient income is through the process of search engine optimization.
The most common reasons an SEO campaign might become expensive are; competitive keywords
ranking competitor, require of extensive keywords research and content writing, modify website with little or no SEO, and overall costs of maintenance, and effort to establishing a brand and presence online.
Remarketing is a tactic that involves showing ads to people who’ve visited your website before. This strategy is a particularly cost-effective way to increase your sales conversions because you’re reaching out to customers who have already expressed interest in your products or services.
Remarketing works by placing cookies on your website visitors device(s) when they meet your criteria. Their cookie ID is added to your remarketing audience list. You may wish to target visitors that viewed a particular page or section on your website but didn’t make a purchase or complete and enquiry form.
The price tag for remarketing is much lower than a standard pay per click search campaign. While a Google PPC Search Ad could have an average cost per click of RM2.50 to RM3.00, while Remarketing Ads has an average cost of RM0.60 to RM1.00