Learn from the digital marketing expert in Kuala Lumpur to use Google Analytics to track and evaluate performance and draw insights to improve your business online.

Google Analytics Training Overview

This is a one-day training course that will give you a good understanding of how is your website or ecommerce performs using Google Analytics. By the end of the day you’ll have gained valuable, practical skills essential for monitoring your digital marketing performance and improving your website tracking.

This short Google Analytics course is hands-on, instructor-led and classroom based.

To attend the course, it requires you to have access to a fully working Google Analytics account for a website, preferably with administrator access to the account.

Who is Google Analytics Training For?

  • Owners of e-commerce / corporate sites that want to understand their website or ecommerce performs, including traffics and conversion tracking.
  • Small business owners wanting to learn how to promote their web sites on the search engines or social media platform.
  • Owners of e-commerce / corporate sites that want to increase their site’s visitor to customer conversion ratios.

Google Analytics Training Course Topics

  • Install Google Analytics
  • Administering Google Analytics
  • The Google Analytics tracking code
  • The installation procedure
  • Integration with Google Ads and Search Console reports
  • How Google Analytics works
  • Analysing your visitors
  • Understanding website performance
  • Measuring Success
  • Traffic source(channel) analysis
  • Visitor activity analysis
  • Google Analytics reports

Practical Tasks in Google Analytics Training

  • Install Google Analytics
  • Integration with Google Ads and Search Console reports
  • Understanding traffic source reports
  • Comparing natural and paid search (SEO vs PPC)
  • Analysing your AdWords performance
  • Generate social media reports

What You Will Learn in Google Analytics Training

  • Understand the difference between Visitors, Unique Visitors, Hits and Bounces
  • See where visitors are coming from and what devices they’re using
  • Find the Search Terms people use to find your website
  • Discover which websites are linking to and referring visitors to yours
  • Track and measure key events with Goals
  • Visitor’s journey and draw meaningful conclusions
  • You will have a good understanding of all the factors that influence your Analytics statistics.
  • To create and understand traffic tracking reports from different channel.
  • To create funnel tracking report, and know-how to plan and strategise your next digital marketing campaign
  • To customise your analytics to your business needs while following best practices to maintain data accuracy, e.g, ecommerce performace

Google Analytics Training Duration

1 Day (8 Hours) – 10am – 6pm

Mode of Delivery

Classroom, Instructor-led, Hands-on.
Training is conducted live in Kuala Lumpur

Google Analytics Training Course Fee

RM1,200 Per Person

Ask for Group Discounts (up to 20%) available for 2 participants and above for selected workshops.

What included for this Google Analytics Training

  • Course Handouts / Source-code for Hands-on
  • A certificate of attendance.
  • You will need to bring your own laptop for hands-on practice and case study.
  • Wireless internet access will be provided.

Prerequisites for Google Analytics Training

Basic knowledge of Internet, Email & Website Surfing. Experience in website or ecommerce website will be added advantage.

Please bring your Analytics login details with you on the day if you have them, you’ll be able to access your account and get the most from the training.

Why Choose Our Training Course

  • Expert Trainers - Run by an experienced digital marketer with minimum 10 years experience in running SEO or social media marketing
  • Practical Training Methods - Theory and practical hands-on training
  • Small Class Sizes - All our training course is limited to 8 delegates so you are guaranteed personal support throughout the course
  • 3 months Post-training Support - You will be entitled to free technical support on projects relating to the class topics - contact us by phone or email at any time if you encounter any misunderstandings or difficulty with the subject.
  • Course notes and support material
  • Certificate of achievement
malaysia training provider searchengine.my

Training FAQ

What should I bring to a public training session?

All participants are responsible for bringing their own laptops for hands-on purpose. Training materials, software (if any) will be provided.

What training will be provided?

Beside Exercises and data. You will be provided with a pen/pencil, course manual and paper. You will be receive a folder containing most of the slides presented during the course. This will include key references for the future.

How many people typically attend the training course?

The number of people to attend vary, for a very specialised course the number could be just 4-5 but most of our courses attract 10-20 people.

Will there be any workshops?

Yes – most of our courses include time for problem sessions or group work.

When are courses confirmed?

Courses are usually confirmed 14 days prior to the course start date. It is advised not to book any travel or accommodation until the course has been confirmed.

What should i wear?

We suggest casual attire or something comfortable. You do not need to wear a jacket and tie. We suggest you bring a jumper or sweater, as sometimes the training rooms may vary in temperature.

Will I get a Certificate of Attendance?

Yes – all our course attendees will receive a ‘Certificate of Attendance’.

Private / In-house Training

This course can also be delivered exclusively for your team, or run anywhere on your choise. Private Training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues. Prices start from RM2,000 per day, or minimum of 4 participants to schedule a private class.

Custom Training Plan for Your Organization

If the standard outline training is not for you – we also offer custom training for you. Custom training is usually better for organisation or project as the training can be more tailor the content to focus on your individual or company requirements.  Customise training can be done with your choice of subjects, duration, location, training language and the skill level. Prices on request