Learn Google Ads Pay Per Click (PPC) techniques from PPC Expert in Malaysia & practically learn how to rank and increase your website traffic and generate leads.

Google Ads Pay Per Click (PPC) Training Overview

This is a one-day Google Ads PPC training course has been specifically designed to give delegates insight into the best pay-per-click (PPC) marketing strategies and practices to maximise your returns, and help achieve your business goals.

This short Google Ads training is hands-on, instructor-led and classroom based. Please bring your Google Ads login details with you on the day if you have them, you’ll be able to access your account and get the most from the training.

Google Ads PPCTraining Highlight

  • You will learn and understand significant aspects of Google advertising network like Search, Display, Mobile, and Video.
  • Have  good understanding of how Google Ads works, avoid this expensive learning curve, and provides you with the skills and knowledge required to build successful and profitable Google Ads campaigns.

Who is Google Ads PPC Training For?

  • Individuals or teams who are just starting off with Google Ads, or have basic experience in running PPC campaigns and are looking to boost their expertise.
  • SME, Business Owners, Entrepreneur or Individual running campaigns themselves looking to save time, money, and get better results
  • Business Owners who want to have more understanding and control over their spending on Google Ads.
  • Business Owners who want to train themselves and their staff to control their Google Ads marketing in house.
  • Business Owners who want more knowledge and insight into Google Ads when dealing with their PPC marketing agency

Google Ads PPC Training Course Topics

  • Introduction to Google Ads (AdWords)
  • Pay Per Click Basics
  • Bidding and Keywords
  • Quality scores
  • Creating Search Ads
  • Ad Extensions
  • Ad creation
  • Audience Strategies for Search
  • AdWords Reports
  • Questions and answers

Plus Bonus

  • Landing pages
  • Google Display Network (GDN)
  • Display Remarketing & Dynamic Remarketing

What You Will Learn in Google Ads PPCTraining

  • Create and optimise Google Ads/PPC campaigns
  • Better structure and target your Ads account and campaigns
  • Carry out keyword research, build target lists with appropriate match types
  • Confidently set budgets and bids
  • Assess your cost-per-acquisition generated from PPC campaigns
  • Understand editorial guidelines when creating ads
  • How to improve ad relevance and quality score with keywords
  • Understand key metrics which will aid your PPC performance

By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

Google Ads PPC Training Duration

1 Day (8 Hours) – 10am – 6pm

Mode of Delivery

Classroom, Instructor-led, Hands-on.

Google Ads PPC Training Course Fee

RM1,200 Per Person

Ask for Group Discounts (up to 20%) available for 2 participants and above for selected workshops.

What included for this Google Ads Google Ads PPC Training

  • Course Handouts / Source-code for Hands-on
  • A certificate of attendance.
  • You will need to bring your own laptop for hands-on practice and case study.
  • Wireless internet access will be provided.

Prerequisites for Google Ads PPC Training

Basic knowledge of Internet, Email & Website Surfing.

Why Choose Our Training Course

  • Expert Trainers - Run by an experienced digital marketer with minimum 10 years experience in running SEO or social media marketing
  • Practical Training Methods - Theory and practical hands-on training
  • Small Class Sizes - All our training course is limited to 8 delegates so you are guaranteed personal support throughout the course
  • 3 months Post-training Support - You will be entitled to free technical support on projects relating to the class topics - contact us by phone or email at any time if you encounter any misunderstandings or difficulty with the subject.
  • Course notes and support material
  • Certificate of achievement
malaysia training provider searchengine.my

Training FAQ

What should I bring to a public training session?

All participants are responsible for bringing their own laptops for hands-on purpose. Training materials, software (if any) will be provided.

What training will be provided?

Beside Exercises and data. You will be provided with a pen/pencil, course manual and paper. You will be receive a folder containing most of the slides presented during the course. This will include key references for the future.

How many people typically attend the training course?

The number of people to attend vary, for a very specialised course the number could be just 4-5 but most of our courses attract 10-20 people.

Will there be any workshops?

Yes – most of our courses include time for problem sessions or group work.

When are courses confirmed?

Courses are usually confirmed 14 days prior to the course start date. It is advised not to book any travel or accommodation until the course has been confirmed.

What should i wear?

We suggest casual attire or something comfortable. You do not need to wear a jacket and tie. We suggest you bring a jumper or sweater, as sometimes the training rooms may vary in temperature.

Will I get a Certificate of Attendance?

Yes – all our course attendees will receive a ‘Certificate of Attendance’.

Private / In-house Training

This course can also be delivered exclusively for your team, or run anywhere on your choise. Private Training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues. Prices start from RM2,000 per day, or minimum of 4 participants to schedule a private class.

Custom Training Plan for Your Organization

If the standard outline training is not for you – we also offer custom training for you. Custom training is usually better for organisation or project as the training can be more tailor the content to focus on your individual or company requirements.  Customise training can be done with your choice of subjects, duration, location, training language and the skill level. Prices on request